We believe great technology begins with what matters to you, rather than asking you to orient your life around it.

And as it moves closer to our bodies and deeper into everyday life, how it looks, feels, and fits into the way you express yourself matters as much as what it can do.

TAYA is built to make room for the parts of life that are distinctly yours.

The idea that arrived while your hands were full. The gift you thought of in March, for a birthday in June.

The person you said you'd call, and did.

None of that needs to be optimized.

It just deserves not to get lost in the pace of everyday life.

TAYA was founded by Elena Wagenmans, a product designer and mechanical engineer trained at Stanford who began her career building hardware at Apple.

Today we're a small team of designers and engineers in San Francisco.