We believe great technology begins with what matters to you, rather than asking you to orient your life around it.

And as it moves closer to our bodies and deeper into our everyday lives, how it looks, feels, and fits into the way we express ourselves matters as much as what it can do.

TAYA makes it easier to capture what you decide is worth remembering. The idea that arrived when your hands were full. The gift you thought of in March for a birthday in June. The person you said you’d call, and did.

Once you tell TAYA, you can let it go and keep going. And since the technology only works if it is there when life happens, TAYA has the look and feel of something you’ll want to wear every day.

It is jewelry that remembers.

Founded by Elena Wagenmans, a product designer and mechanical engineer trained at Stanford who began her career building hardware at Apple.

Today, we're a small team of designers and engineers in San Francisco.